Bailey Carson

I like building with AI, working in teams, and launching products with impact.

I'm Bailey, Head of Engineering at Binyan Studios, based in Sydney Australia. Over the last eight years I've moved from writing code to leading the teams that write it, picking up product strategy and enterprise delivery along the way.

Most of my career has been at the intersection of deep technical challenges and stakeholder management — uniquely useful in the AI era, where as the hard part is now leading teams building complex, data-driven productsthat demand cross-functional collaboration and clear communication with non-technical stakeholders.

Head of Engineering · Binyan StudiosSydney AustraliaInterested in: AI products, dev tools, B2B SaaS

Education

  • Bachelor of Computer Science (Cyber Security) · University of Wollongong
  • Graduate Certificate of Product Management · RMIT University

Experience

  1. Head of Engineering

    Binyan Studios

    Oct 2025 – Present

    • Leading an in-house engineering team of 8, built from scratch to replace outsourced vendors, reducing delivery risks and in tripling velocity.
    • Defining engineering strategy across Binyan's Digital Experience suite (Lens, Tour, Space), used globally on multi-million-dollar real estate sales cycles.
    • Integrating Financial, Project Management, and Production management systems to create a unified data layer required for an automated ai-driven future.
    • Architecting a Hybrid Cloud strategy for the studio's high-demand render farm infrastructure.
    • Mentoring and developing team members, fostering a culture of innovation and continuous improvement.
  2. Technical Product Manager

    Binyan Studios

    2023 – Oct 2025

    • Designed and shipped an AI Toolkit enabling artists to integrate third-party and open-source models directly into production workflows.
    • Partnered with enterprise clients in KSA and UAE on projects representing over $30M in project value.
    • Built a componentised design system that doubled engineering delivery capacity by eliminating bespoke-per-project UI work.
  3. Product Manager

    Binyan Studios

    Apr 2022 – 2023

    • Led end-to-end product development of Binyan's Digital Experience suite — Lens (interactive digital twin), Tour (guided virtual walkthrough), and Space (spatial configurator).
    • Established product discovery and roadmapping practice for a studio previously operating as a pure delivery house.
    • Embedded with architecture and sales teams to translate enterprise briefs into technical scope.
  4. Integrations Engineer

    Accelo

    Jun 2021 – Apr 2022

    • Built and maintained integrations between Accelo's professional services platform and third-party tools (accounting, CRM, ticketing).
    • Contributed to API design and developer documentation for the Accelo public API.
  5. Software Engineer

    Moshtix

    Nov 2018 – Jun 2021

    • Ran technical infrastructure for Splendour in the Grass 2019 — zero downtime across 16 servers at peak ticket release.
    • Scaled the ticketing platform to handle 80,000+ concurrent users in a matter of minutes.
    • Led AWS expansion into NZ and Singapore regions, enabling international event promoters on the platform.

Skills

Leadership

  • Team building & hiring
  • Agile / scrum delivery
  • In-house team transitions
  • Cross-functional stakeholder management
  • Engineering strategy

Product

  • Roadmapping & discovery
  • Design systems
  • Enterprise client delivery
  • B2B SaaS
  • 3D / spatial product

Engineering

  • TypeScript / Node.js / React / Next.js
  • GraphQL
  • C# / .NET
  • Python
  • SQL / MongoDB
  • WebGL / Three.js

Cloud + Infra

  • AWS (EC2, S3, Lambda, CloudFront, API Gateway, IAM)
  • Hybrid cloud architecture
  • Render farm infrastructure
  • CI/CD pipelines

AI

  • GPT-4/5 API integration
  • Prompt engineering
  • AI workflow automation
  • Open-source model deployment
  • ML-adjacent pipelines

Selected work

Things I've built and shipped.

Binyan Studios — Digital Experience Suite

These products are used by enterprise property developers globally. Internal imagery is not shown pending rights clearance — see the work section of my LinkedIn for campaign context.

Binyan Studios

Binyan Lens

Interactive digital twin for off-the-plan real estate

Lens transforms architectural renders into interactive digital twin experiences — buyers explore developments in full detail before a single brick is laid. Used globally on multi-million-dollar sales campaigns where physical display suites are impractical.

WebGLReactTypeScriptAWSC#/.NET
Binyan Studios

Binyan Tour

Guided virtual walkthrough experience for property sales

Tour delivers scripted, high-fidelity virtual walkthroughs of architectural visualisations — sales teams guide prospects through a development in real time, with branching paths and configurable material options.

ReactTypeScriptWebRTCAWS CloudFront
Binyan Studios

Binyan Space

Spatial apartment configurator for developer sales suites

Space puts a spatial configurator in the hands of on-site sales agents — prospects walk through a rendered apartment and configure finishes, furniture, and layouts in real time. Designed for tablet and large-format touchscreen display suites.

WebGLReactTypeScriptThree.js

Personal projects

Personal project

Airtimelapse

SaaS + hardware platform for construction time-lapse capture

End-to-end platform combining custom hardware devices with a cloud SaaS backend for automated time-lapse capture on construction and mining sites. Handles device provisioning, remote configuration, and image delivery to client dashboards.

Node.jsReactAWS IoTS3Lambda
Personal project

Maritimo Virtual Configurator

3D material configurator for a luxury yacht brand

Real-time 3D configurator letting buyers explore material and colour options across Maritimo's luxury motor yacht range. Built with WebGL for high-fidelity rendering in the browser, integrated directly into the Maritimo sales workflow.

Three.jsWebGLReactTypeScript
Personal project

Envoy

AI stakeholder management — broad updates to per-stakeholder summaries

An AI-powered tool that takes broad project status updates and generates tailored stakeholder communications — trimmed to what each person cares about, in their preferred format. Built for project leads managing complex multi-stakeholder delivery environments. Currently in progress.

Next.jsTypeScriptOpenAI APIVercel

What I can help with

Three ways we could work together.

You're hiring

Full-time roles

I'm open to senior product and engineering leadership roles — Head of Engineering, VP Engineering, or CPO-adjacent positions where I can own both the team and the product.

A good fit if you're

  • Digital product companies (SaaS, proptech, creative tech)
  • Teams of 5–30 engineers where leadership is still hands-on
  • Companies in or expanding into APAC
  • Orgs scaling up in-house engineering for the first time

You have a project

Project delivery

I take on freelance and contract engagements for technically complex digital products — particularly where 3D, real-time, or high-scale infrastructure is involved.

A good fit if you're

  • WebGL / 3D configurators and digital twins
  • Platform architecture for new SaaS products
  • High-traffic event-tech or e-commerce builds
  • Technical leadership on contract (fractional Tech Lead)

You need an advisor

Advisory

I advise founders and executive teams on engineering org design, cloud architecture, and AI integration — particularly where fast-moving teams need senior perspective without a full-time hire.

A good fit if you're

  • Founders building their first engineering team
  • Companies evaluating AI tooling for creative or operational workflows
  • Teams designing hybrid cloud / render infrastructure
  • Enterprise engagements requiring a technical translator

Contact

Let's talk!

I'm always happy to have a chat, send me an email and we can hop on a call.

Bailey Carson · Head of Engineering · Sydney Australia

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