Bailey Carson

I'm a keyboard labourer.
I build things and help others build things too.

My work philosophy is:

  • Find the interesting problem.
  • Make sure everyone involved understands what's happening.
  • And actually ship it.
Head of Software Engineering · Binyan StudiosSydney AustraliaInto: AI products, dev tools, B2B SaaS

Education

  • Bachelor of Computer Science (Cyber Security) · University of Wollongong
  • Graduate Certificate of Product Management · RMIT University

Experience

  1. Head of Software Engineering

    Binyan Studios

    Oct 2025 – Present

    • Built an 8-person in-house engineering team from zero — replaced outsourced vendors and tripled delivery velocity in the process.
    • Defining engineering strategy across Binyan's Digital Experience suite (Lens, Tour, Space), used on multi-million-dollar real estate sales globally.
    • Wiring together Finance, Project, and Production systems into a unified data layer — the unglamorous prerequisite for the interesting AI work.
    • Architecting a hybrid cloud strategy for the studio's high-demand render farm infrastructure.
    • Mentoring the team. Turns out teaching people to fish is faster than catching it for them every time.
  2. Technical Product Manager

    Binyan Studios

    2023 – Oct 2025

    • Designed and shipped an AI Toolkit so artists could plug third-party and open-source models directly into production workflows — without waiting for engineering.
    • Partnered with enterprise clients in KSA and UAE on projects worth over $30M.
    • Built a componentised design system that doubled delivery capacity by eliminating the bespoke-per-project UI grind.
  3. Product Manager

    Binyan Studios

    Apr 2022 – 2023

    • Led end-to-end product development of Lens, Tour, and Space — Binyan's Digital Experience suite, now used globally.
    • Established product discovery and roadmapping for a studio that had previously operated as a pure delivery house. First time anyone had written a PRD.
    • Embedded with architecture and sales teams to translate enterprise briefs into something engineering could actually build.
  4. Integrations Engineer

    Accelo

    Jun 2021 – Apr 2022

    • Built and maintained integrations between Accelo's professional services platform and third-party tools (accounting, CRM, ticketing).
    • Contributed to API design and developer documentation for the Accelo public API.
  5. Software Engineer

    Moshtix

    Nov 2018 – Jun 2021

    • Ran technical infrastructure for Splendour in the Grass 2019 — zero downtime across 16 servers at peak ticket release. Yes, that's as stressful as it sounds.
    • Scaled the ticketing platform to 80,000+ concurrent users in a matter of minutes.
    • Led AWS expansion into NZ and Singapore, enabling international event promoters on the platform.

Skills

Leadership

  • Team building & hiring
  • Agile / scrum delivery
  • In-house team transitions
  • Cross-functional stakeholder management
  • Engineering strategy

Product

  • Roadmapping & discovery
  • Design systems
  • Enterprise client delivery
  • B2B SaaS
  • 3D / spatial product

Engineering

  • TypeScript / Node.js / React / Next.js
  • GraphQL
  • C# / .NET
  • Python
  • SQL / MongoDB
  • WebGL / Three.js

Cloud + Infra

  • AWS (EC2, S3, Lambda, CloudFront, API Gateway, IAM)
  • Hybrid cloud architecture
  • Render farm infrastructure
  • CI/CD pipelines

AI

  • API integration
  • AI Enabled engineering
  • AI workflow automation
  • Open-source model deployment
  • ML-adjacent pipelines

Selected work

Stuff that exists because of me.

Binyan Studios — Digital Experience Suite

Used on property sales globally. Can't show the imagery yet (NDAs are fun) — my LinkedIn has campaign context if you want the full picture.

Binyan Studios

Binyan Lens

Explore a building that doesn't exist yet. In full detail.

Lens turns architectural renders into interactive digital twins — buyers walk through a development before a single brick is laid. Used on multi-million-dollar sales campaigns globally where a physical display suite isn't an option.

WebGLReactTypeScriptAWSC#/.NET
Binyan Studios

Binyan Tour

A guided walkthrough of a building that hasn't been built.

Sales teams guide prospects through a development in real time — high-fidelity virtual walkthroughs with branching paths and configurable materials. Like a show apartment, minus the apartment.

ReactTypeScriptWebRTCAWS CloudFront
Binyan Studios

Binyan Space

Configure your future apartment in real time. On a giant touchscreen.

Spatial configurator for on-site sales suites — prospects walk through a rendered apartment and swap finishes, furniture, and layouts on the spot. Built for tablet and large-format touchscreens, because size matters in a sales suite.

WebGLReactTypeScriptThree.js

Personal projects

Personal project

Airtimelapse

SaaS meets hardware. Construction sites, time-lapse, the works.

Custom hardware devices paired with a cloud SaaS backend for automated time-lapse capture on construction and mining sites. Handles device provisioning, remote configuration, and image delivery to client dashboards. Yes, I built the physical thing too.

Node.jsReactAWS IoTS3Lambda
Personal project

Maritimo Virtual Configurator

Configure a yacht you probably can't afford. In real-time. In a browser.

Real-time 3D configurator letting buyers explore material and colour options across Maritimo's luxury motor yacht range. High-fidelity WebGL rendering in the browser, integrated directly into the Maritimo sales workflow.

Three.jsWebGLReactTypeScript
Personal project

Envoy

One update. Automatically rewritten for everyone who needs to hear it differently.

Takes a broad project status update and generates tailored stakeholder communications — trimmed to what each person actually cares about, in their preferred format. Built because I got tired of rewriting the same update six times. Currently in progress.

Next.jsTypeScriptOpenAI APIVercel

What I can help with

Ways I can help, if you've got something good.

You're hiring

Full-time

Open to senior engineering and product leadership roles where I can own something end-to-end. Bonus points if the problem is technically interesting.

Probably a good fit if

  • Digital product companies (SaaS, proptech, creative tech)
  • Teams of 5–30 engineers where leadership is still hands-on
  • Companies scaling into Enterprise / B2B for the first time
  • Orgs building in-house engineering from the ground up

You have a project

Contract

I take contracts for technically gnarly builds — 3D, real-time, high-throughput. If the scope doc includes 'we're not sure if this is possible,' that's roughly the brief I'm looking for.

Probably a good fit if

  • WebGL / 3D configurators and digital twins
  • Platform architecture for new SaaS products
  • High-traffic event-tech or e-commerce builds
  • Fractional Tech Lead on something with real stakes

You need a second opinion

Advisory

I advise founders and exec teams on engineering org design, cloud architecture, and AI integration. Useful if you want someone who'll give you the honest answer rather than the comfortable one.

Probably a good fit if

  • Founders hiring their first engineers
  • Teams evaluating AI tooling before committing to it
  • Orgs designing hybrid cloud or render infrastructure
  • Enterprise projects that need a technical translator

Contact

Say hello.

Drop me a line. I respond quickly and I'm genuinely happy to talk through whatever you've got — even if it ends with "you probably don't need me for that."

Bailey Carson · Sydney Australia

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